By agreeing to sign up to Facebook Inc. there are some rules stated in the "Terms of Service" for Facebook that users should be aware of. For instance, that Facebook has the right to save all the information, pictures and videos that you share. If you accept the terms, everything you post will be kept on a backup copy, which they can store as long as they like.
When you delete IPcontent on Facebook it doesn't either automatically disappear. In Facebook's own terms the information is "... is deleted in a manner similar to emptying the recycle bin on a computer" (http://www.facebook.com/terms.php?ref=pf). That means that the information is still available to the administration of Facebook, even though it's deleted by you personally.
One reason why Facebook keep and track information about you, is so that they can sell it on to different companies that wishes to advertise directly towards you. The companies use the information to personalize their advertising and reach their target market more efficiently.
Another thing users should be aware of is that these rules aren't constant. Facebook has the right to change their terms of agreement without notify their users outside of posting the change on the "Facebook Site Governance Page". In addition you have to become a fan of the page to get a proper notification after a change has occurred.
By following this link you can get a few quick tips on how to ensure your personal data, stil stays "personal":
http://finance.yahoo.com/family-home/article/109538/7-things-to-stop-doing-now-on-facebook
Facebook, 26 april, 2011, Statement of Rights and Responsibilities, viewed on 25. aug 2011, <http://www.facebook.com/terms.php?ref=pf>.
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