Week 7 - Response to Content

Where is the profit to be made in produsage?

The therm produsers refer to a participatory environment where the customers works as both producer and consumer constantly contributing and extending the by re purposing the existing content to achieve further improvement. This way of working promotes immediacy and breaks down the boundaries between producers and users (Produsage: A Worikng Definition, 2007).

Picture reference: Produsage.Org, "Produsage - A working definition" 2007. Located at http://produsage.org/node/9.

An example of produsage is Youtube, where millions of users contributes every day, and where 24 houres of video is uploaded every single minute (Press Timeline, 2011). The key distinction between producers and produsers, is that producers have an end date, while produsers don't.

To make money of produsage it is common to display advertising on the program/sites platform. Continuing with the Youtube example, they have at least two advertisement on every page, whether it's under, before or above the video.  They invite all types of advertisers whether they are local or multinational to broadcast their content on to the largest online video community in the world (Advertising overview, 2011). The original producers to the produsage-pages also gain a strong reputation due to the public participation, as well as continuing improvements on their platformswhich can lead to profit for the companies in the long run (Produsage: A Worikng Definition, 2007).


References:
Produsage.Org, "Produsage : A working definition" 2007. Located at http://produsage.org/node/9.

Youtube, 2011, "Advertising Overview". Viewed 16 Sept 2011. Located at: http://www.youtube.com/t/advertising_overview .

Youtube, 2011, "Press Timeline". Viewed 16 Sept 2011. Located at: http://www.youtube.com/t/press_timeline